Media Director

Media · Springfield, Massachusetts (Hybrid)
Department Media
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor
Compensation starting at $75,000

Media Director (leadership position)

We are a fully integrated marketing agency serving clients in a variety of industries
including (but not limited to) retail, healthcare, banking and financial, insurance, manufacturing,
energy, education, and non-profits. We are seeking a dynamic media director who will be responsible
for working hands-on with both digital and traditional media planning and buying.

This is not a telecommuting opportunity.

As Media Director, you will lead, support, and inspire the media team and its activities in both
digital and traditional media ensuring the delivery of effective, innovative and strategic
solutions that maximize the client’s budget. As a data-powered strategist, you’ll drive overall
client communication objectives and strategic direction by partnering with clients and the account
services team to develop and oversee the execution of goals, directives, strategies and media
budgets.

A collaborative, team-oriented manager with strong delegation and organization skills, you should
be a strong leader who is excited to manage and grow team members.

Responsibilities
Team Development & Account Oversight
Execute media plans and buying, and provide leadership, coaching and professional development to
the media team. This includes interviewing and hiring, mentoring and training, allocating work,
auditing work, conducting performance reviews and recommending pay increases.
Set a high bar for creativity, strategic rigor and account management that inspires the team.
Produce work that delivers on client goals and gains industry recognition for its creativity and
results.

Clearly identify and communicate key media deliverables in terms of accountability and
performance, building corresponding internal and external timelines. Communicate effectively with
agency leadership
Oversee internal/external team communications.

Client Management & Strategic Insight
Develop and maintain effective client relationships.
Establish a true partnership in clients’ businesses by gaining and maintaining a deep understanding
of business needs and issues faced.
Maintain a vocal, visible role in all major internal and client meetings.
Formulate and recommend long-term strategic plans that generate measurable results, with a focus on
new and emerging media opportunities to help drive the client’s and agency’s business.
Ascertain client needs and key media challenges and recommend effective solutions. Oversee the
development of media recommendations and POVs.
Constantly seek and create creative opportunities in both media choice and usage to increase
visibility/impact; seek to merchandise the media team’s work to clients.
Provide media staff with higher-level client perspectives, insights, goals and strategies.
Maintain thorough, up-to-date knowledge of clients’ businesses (market share, business priorities,
key competitor strategies, etc.); monitor progress and accuracy of all communication plans,
assignments and projects.
Correlate and analyze multiple data points from agency sources including syndicated research and
proprietary agency research, as well as client data, shares, brand health tracking, etc., and draw
conclusions from data.

Media Expertise & Agency Contributions
Use expertise, confidence and people skills to chart a path to achieving client objectives, agency
business needs and the creative ambition of our brand.
Sell this vision to internal and external stakeholders.
Actively participate in new business pitches as determined by the CEO.
Cultivate excellent relations within the media sales community, ensuring the agency is always
represented in a positive light.
Monitor the efficiency and effectiveness of media systems/processes, providing recommendations for
streamlining processes as requested.
Stay abreast of key developments/trends/issues in media (e.g., population, demographic, lifestyle,
media usage changes).

Qualifications

At least 6 years of experience as an established media leader with a demonstrated track record of
translating a vision for the team into strategic insights and effective media solutions that meet
client goals.
At least 4 years of experience leading and managing a team, cultivating individual development and
career growth across different levels of employees.
Leadership and supervisory experience in terms of developing media professionals, including
strategic and people management skills.
Exceptional written and verbal communication skills with the ability to communicate clearly with
all levels of employees, vendors and clients.
Proficient in media buying software and tools such as Strata and Advantage (preferred).
Demonstrated strong command of media research resources, capabilities and limitations. Strong math
and analytical skills, with a firm understanding of strategy development.
Demonstrated understanding of consumer insights and how to put insights into action. Strong
negotiation skills with a track record of open and fair negotiations.
Excellent attention to detail
Exceptional Excel and PowerPoint skills and the ability to discuss how those functions can or
should be applied relative to the media planning process.
Expertise in negotiating and constructing digital and broadcast media plans, with an understanding
of planning, buying and activation.
Robust proficiency in basic functions within systems and tools related to the media planning
process (i.e., media management system, billing system, competitive and targeting tools).
Mastery of third-party ad servers and DSPs. HubSpot Inbound Marketing a plus
Exceptional attention to detail and follow-through.
Flexibility and a sense of urgency to succeed in a fast-paced environment.
Deep interest in the digital landscape and a desire to innovate and keep up with trends.

Hiring Requirements:
Bachelor’s degree in communications business administration, marketing/advertising, or related
field
Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) Skilled in Nielsen Media
Research ratings
Expert in utilizing media buying software; Strata and Advantage preferred
Adept in all digital platforms including Google, Meta, etc.
Experience with programmatic and DSP providers

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or veteran's status.

Applicants with a disability or a disabled veteran may request a reasonable accommodation if he/she is unable or limited in his/her ability to access job openings or apply for a job on our website as a result of his/her disability. The applicant may request reasonable accommodations by contacting us at 317-661-1740.